Jeev Trika

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The Context of Digital Marketing and the Consumer Conversation One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech. Scott argues for a back-to-basics approach to marketing that roots digital strategies firmly in old-school tradition and PR principles. He calls out the communications industry for its reliance on "an echo chamber of meaningless buzzwords" in a piece now shared nearly 16,000 times, with more than 140 comments from passionate supporters, equally spirited detractors and yawns in between. Yes, I know there are lots of people who studiously avoid the toxicity of the comments section on many posts, for good reason. I tend to think ... (more)