Jeev Trika is CEO and founder of CrowdReviews.com, a crowd-driven platform for reviewing and ranking companies providing goods and services across multiple categories, for both businesses and consumers. The consumer-friendly site is the first unbiased and fully transparent reviews site to be driven completely by the crowd.
The Context of Digital Marketing and the Consumer Conversation
One look at the comments section of an April column on digital marketing in
TechCrunch, and it becomes obvious that contributor Samuel Scott, the
marketing and communications director for data analytics software firm
Logz.io, pushed a few hot buttons with his take on marketing tech.
Scott argues for a back-to-basics approach to marketing that roots digital
strategies firmly in old-school tradition and PR principles. He calls out the
communications industry for its reliance on "an echo chamber of meaningless
buzzwords" in a piece now shared nearly 16,000 times, with more than 140
comments from passionate supporters, equally spirited detractors and yawns in
between.
Yes, I know there are lots of people who studiously avoid the toxicity of the
comments section on many posts, for good reason. I tend to think ... (more)
Jeev Trika is CEO and founder of CrowdReviews.com, a crowd-driven platform for reviewing and ranking companies providing goods and services across multiple categories, for both businesses and consumers. The consumer-friendly site is the first unbiased and fully transparent reviews site to be driven completely by the crowd. 
Charles Araujo
Emily Jackson
Brendan Harding
